JAKARTA (RambuEnergy.com)- BP, together with joint-venture partner AKR, has announced the first of its jointly branded service stations in Indonesia have now opened in Jakarta, combining BP’s global retail experience with AKR’s extensive distribution channels.
After opening its first fuel station in Jakarta, the JV will expand into the Surabaya market, with the opening of the Raya Gubeng BP location, BP said in a statement.
The initial service stations will be operated by PT Aneka Petroindo Raya (BP AKR Fuels Retail), a new company set up by the joint-venture. BP-AKR is also actively looking to expand its retail network through the dealer channel and has an offer ready for potential partners.
BP’s retail strategy is to deliver quality fuels, lubricants and convenience for consumers in growing markets. The opening of these stations establishes a BP presence in Indonesia’s growing fuels market and marks the start of plans that could see the joint-venture open around 350 service stations in Indonesia in the next decade.
Neale Smither, vice-president of new markets, BP Downstream, said, “Indonesia is amongst the fastest growing nations in the region and we are proud to enter this market with our partner, AKR.
“BP is well-known around the world for our high quality fuels, Castrol lubricants, and a great convenience offer. We are delighted to bring our BP branded offer to Indonesia providing local consumers with more choice for fuels and a first class service offering.”
BP is also partnering with a number of well-known local businesses such as Alfamart, Castrol Bike Point, operated by SiTepat, and Martabak Orins to provide a convenience offer that is unique to the market. In addition, BP has recently joined the Ponta loyalty program, a multipartner loyalty program where customers can earn and redeem points at various retail outlets.
“For AKR, our partnership with BP cemented our long term commitment to the industry and Indonesia. This is one of our own
milestones and we are proud to partner with BP. With this opportunity, both BP and AKR intend to develop and offer a different experience to Indonesian consumers by leveraging the proven capabilities and expertise of BP and AKR in the country,” Haryanto Adikoesomo, President Director of AKR said.
The first fuel station is located in BSD. The company announced in its website it is currently developing seven more fuel stations, six located in greater Jakarta area (Jababeka, Cibubur, Bintaro, Gading Serpong, Karawang and Bekasi) as well as in Surabaya. (*)